When it comes to retailers with many - sometimes even hundreds or thousands - of brick and mortar stores, planning and merchandising them is not an easy undertaking. It requires a consistent, moving framework of collaboration between different roles and departments. Each of these departments have their own budgets, tools, workflow and performance indicators. Yet the end goal is all the same: to provide a constant flow of products to store, and sell as many of them as possible. So why can making this framework efficient prove to be so challenging? And how can it be improved?
Foot traffic to brick and mortar stores is not what it used to be. We’ve known this for a while now. To address and reverse these unpleasant realities of retail, brands need to adapt to new ways to create more excitement and passion across different generations of their shoppers. They need to adapt their processes. They need to realign their thinking. They need to understand the purpose of the high street and shopping mall has changed, and the store isn’t there anymore to act solely as a touchpoint for consumers to purchase products. The store is now there to act as a multi-medial, engaging customer experience catered to each audience. This is the new reality in retail.
From range analysis and 3D space planning to publishing visual merchandising guidelines and compliance feedback, many retailers such as ASDA George, adidas, Tommy Hilfiger and more have optimised their retail processes using Visual Retailing’s technology. Read on and watch the above video to learn just how.
For the second time in its history, Visual Retailing will be presenting and demoing its line of innovative retail technology products at the Visual Merchandising and Display Show at the Business Design Centre, London, UK on 20-21 April 2016.