Mockshop and Sampleroom will be on show at the congress and Maurits Teunissen will be making a 35 minute presentation showing how the new version of Mockshop streamlines the planning and opening of new and refurbished stores.
5th & 6th of November,
Maritim Hotel, Dusseldorf.
Prestigious German fashion brand René Lezard is opening stores and has selected Mockshop as the tool to optimise space utilisation. René Lezard have found that Mockshop has halved the time it takes to plan, model and merchandise their new stores.
Efforts to further push brand image and brand strength include an innovative Retail Partnership Concept developed using software from Visual Retailing. (Please see Dressmaster web site news)
Lee® and Vans® are the first two VF's European brands to begin modelling their retail space with Mockshop. The interactive 3D model of the shopfloor provides the ideal tool for optimising sales planning and produces the ultimate store communications planogram
Tony Morgan, an indepenent visual merchandising consultant and lecturer at "The Fashion Retail Academy" in London, has published a book that explorers the role of the Visual Merchandiser as part of a retail operation and stresses the importance of effective VM.