Ripon, England, May 30 2012 - vrSoftware the market leading provider of ‘Visual Retailing’ software solutions for fashion retail industry, today announced the appointment of Istanbul based Global Visual Merchandising as a solution provider partner.
As part of vrSoftware's expansion via its global partner ecosystem, Global Visual Merchandising is now a vrSoftware Solution Provider for the Company’s ‘Visual Retailing’ software solutions. vrSoftware is most widely known for vrMockshop, which helps brands and retailers build a fully interactive and fully merchandised 3D virtual store, by simply dragging and dropping virtual fixtures, garments and graphics, whilst providing detailed information on linear space, stock values and much more.
Global Visual Merchandising is an Anglo-Turkish visual merchandising company, with extensive ‘hands-on’ international retail experience with some of the world’s leading global iconic brands. The Company’s mission is to help create profitable, exciting and dynamic retail environments, whilst delivering value across the complete design, visual merchandising and store execution process.
Kevin Merrick, joint owner of Global Visual Merchandising and experienced professional of over 20 years in the industry comments, “The aim of the company is to deliver world class visual merchandising solutions to the Turkish market and key to that is to make world leading solutions like vrMockshop accessible to Turkish fashion brands and retailers.” Kevin continued, “I first came across vrMockshop whilst I was head of global retail visual merchandising at Adidas, where we gained tremendous value from using the solution. It was core to the whole visual merchandising function and delivered a range of benefits from time savings and improved communications to ultimately helping drive sales at store level. With the ever increasing rate of change and advancement in the Turkish market, the timing is now perfect to make vrMockshop available and help local companies achieve world class visual merchandising standards.”
Colin Liversedge, CEO of vrSoftware added, “We are investing significantly in finding the right partners around the world and are delighted to establish a partnership with Global Visual Merchandising , their experience in visual merchandising makes them a perfect ‘fit’ to deliver our solutions into the Turkish market. We are seeing increasing demand and interest for our solutions in Turkey and this new partnership means that we can equip fashion brands and retailers with the latest in visual merchandising and planning technology.”