Visual Retailing solutions help s.Oliver
optimise sales process 

Leading fashion brand harmonises merchandising across channels

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s.Oliver has recently adopted a corporate strategy centred on rationalising its vertical business processes and unifying its visual merchandising across all its surfaces. These include a mix of own-brand stores, partner shops, corners, sales areas in department stores, as well as an online shop. The company implemented Visual Retailing’s Mockshop solution and has since been able to harmonise the layout and branding of its collections at the point of sale. In addition, the company has integrated Mockshop with its corporate ERP system to support faster communications and processes between headquarters and the shop floor in the future.

In the second phase of the project, which began in summer 2012, s.Oliver is streamlining its photography process using StyleShoots. This will enable the fashion and lifestyle firm to take photos of its products just once, then use them to style and portray the clothes and accessories in a unified way. Styleshoots is a complete hardware and software solution to “shoot, shape and show” products in a variety of output formats. Users do not need to be photography specialists to produce stylish and appealing images and publish them wherever they are needed. Output from StyleShoots is fully compatible with Mockshop.


“We decided to work with VR as they combine knowledge of fashion along with their state of the art software.”

- Henry Taubald, Chief Operating Officer, s.Oliver’s


“The Mockshop and StyleShoots solutions are easy to use and help us to make significant time and cost savings in our visual merchandising and photography processes.”, he continues.

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About s.Oliver

s.Oliver was founded by company owner Bernd Freier in 1969, and is one of Europe's biggest fashion and lifestyle companies with an international workforce of 5500 people. s.Oliver now makes "real fashion for real people". s.Oliver is fashion for everyone and every day in every situation.

s.Oliver stands for:

  • sincerity and authenticity,
  • genuine products at fair prices,
  • an excellent quality and
  • tradition

s.Oliver means 7.157 employees full of passion, commitment and team spirit. Their biggest wish is to make their customers look good. s.Oliver products can be found in over 30 countries all over the world. The s.Oliver Group currently has 378 of its own stores and 351 stores with partners, and is represented in 3.047 shops and 2.550 sales areas.

find out more about s.Oliver here:

About Visual Retailing

Visual Retailing is a global provider of Visual Merchandising and retail execution solutions that optimize the processes from design to retail. With its extended product portfolio, Visual Retailing empowers its customers to effectively develop ranges that perform well using the unique visual technology. Connecting the essential retail business processes from early design to actual sourcing and producing with web based products often results in shorter lead times and effective merchandise planning. Visual Retailing's integrated solutions help customers to make more efficient use of each of their stores and shop-in-shop retail spaces. Leading retail customers of Visual Retailing are well-known chains including Conpibel, Piazza Italia, Sportler, Peek & Cloppenburg, Kaufhof and Lindex. They use Visual Retailing technology to built ranges and optimize communications with their individual stores and outlets, leading to conversion ratios of up to 30 per cent. Prestigious brand owners like Guess, Marlboro Classics, O’Neill, Hugo Boss Adidas, Puma, Garcia, s.Oliver, have been able to streamline their vital business processes with Visual Retailing resulting in cost effective increase of sales performance.


Learn more by contacting Visual Retailing at or +31 23 551 85 22.