Fashion giant VF to optimize retail space with Visual Retailing’s solutions
As one of the world’s most dynamic fashion companies, VF Europe knows how to stay on top of new jeans and sportswear trends and get them into the shops fast. The last critical step for VF Europe is optimizing retail space so that its clothes are displayed as attractively as possible and accelerate sales. In Europe, the company is expanding with multiple new monobrand stores and shop-in-shops, or branded retail spaces in large department stores. Starting with its brands Lee® and Vans®, VF Europe will use Visual Retailing’s innovative mockshop solution to optimize sales space in existing and future stores. In addition, mockshop will help the company improve communications with staff in its monobrand stores and shop-in-shops.
In a fiercely competitive market, VF Europe was looking for a tool that could adapt to - and keep pace with - its fast-moving processes and maintain its competitive advantage. Although the company was already working with a visualization tool, its complexity meant that only a limited number of staff could use it. As a result, VF Europe decided to evaluate a number of different visualization solutions, and found that Visual Retailing’s proven and powerful MockShop solution best met their requirements.
"Visual Retailing stands out from the crowd with its state-of-the-art technology as well as its deep knowledge of the complex worlds of fashion and retail.” he continues
VF Europe is initially using Visual Retailing’s MockShop solution to optimize sales space for Lee and Vans European wide, including the Belgian and German Lee HQ and the English Vans HQ. Once these are up and running, VF Europe’s plans include extending the use of MockShop to other brands within the group, and implementing sampleroom, another module in Visual Retailing’s product suite. The sampleroom solution consists of a visual storyboard, which is linked to a central picture and product database and of a visual analysis tool, which helps to interactively slice and dice the product range and display the answers as product pictures arranged in a grid.
Using MockShop, users play with different layouts on their PC to see exactly how the collection and the furniture itself will be arranged in the store from the shopper’s point of view. They simply drag elements out of a collection and drop them onto a fixture, like a rail or shelf. With a mouse click, the clothes are automatically arranged on hangers or folded for placement on a shelf or display table. Once the retail space has been optimized, the user sends the planogram to store staff. This eliminates any risk of misunderstandings about where products should be placed and minimizes the time needed by shop staff to display a new collection, enabling them to concentrate on selling the clothes.
During VF Europe’s product evaluations, it found that teams can collaborate and communicate more easily using MockShop because it focuses on visuals rather than text, charts, and numbers. VF Europe can now ensure that shop-in-shop staff are utilizing the available retail space as efficiently as possible. The MockShop solution also helps cut the costs of producing and sending sales books to staff in retail outlets.